Certified Transitional Labels Hope To Increase Organic Conversion, but Few Know What They Mean

Spalding, Ashley

from ARE Update Vol. 26, No. 1, Sep/Oct, 2022

View Full Article PDF: Certified Transitional Labels Hope To Increase Organic Conversion, but Few Know What They Mean

Abstract

Transitional organic certification programs seek to create a premium market for crops in years two and three of the three-year organic conversion process, but few survey respondents know what certified transitional labels mean. Uninformed consumers view strawberries with the label as lower quality than conventional strawberries. Only after informing respondents of the production practices underlying certified transitional labels do they rate the quality of transitional strawberries above conventional berries.

Keywords

Sustainability, food labeling, marketing, production practices, consumer preferences

Citation

Spalding, Ashley. 2022. "Certified Transitional Labels Hope To Increase Organic Conversion, but Few Know What They Mean." ARE Update 26(1): 9-11. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/filer/file/1666704713/20547/