The Story Behind Avocados’ Rise to Prominence in the United States
Hoy F. Carman
from ARE Update Vol. 22, No. 5, May/Jun, 2019
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Rapid growth of U.S. demand for fresh avocados has increased the fruit’s prominence in retail sales and consumer diets. This growth is largely due to California producer and importer-funded research and promotion programs that have changed avocados’ image to that of a healthy super-food. Total California production has decreased slightly over time with the growth in consumption satisfied by imports, primarily from Mexico. U.S. consumers now enjoy year-round availability of avocados with more stable month-to-month prices than previously observed.
Marketing orders, commodity advertising, nutrition research
Hoy F. Carman. 2019. "The Story Behind Avocados’ Rise to Prominence in the United States." ARE Update 22(5): 9-11. University of California Giannini Foundation of Agricultural Economics.