The Story Behind Avocados’ Rise to Prominence in the United States
Hoy F. Carman
Rapid growth of U.S. demand for fresh avocados has increased the fruit’s prominence in retail sales and consumer diets. This growth is largely due to California producer and importer-funded research and promotion programs that have changed avocados’ image to that of a healthy super-food. Total California production has decreased slightly over time with the growth in consumption satisfied by imports, primarily from Mexico. U.S. consumers now enjoy year-round availability of avocados with more stable month-to-month prices than previously observed.
Marketing orders, commodity advertising, nutrition research
Hoy F. Carman. 2019. "The Story Behind Avocados’ Rise to Prominence in the United States." ARE Update 22(5): 9-11. University of California Giannini Foundation of Agricultural Economics.