The Soaring Eagles: California’s Flagship Wines on Global Secondary Markets
Tor N. Tolhurst
California’s flagship wines have been ascendant: accounting for inflation, prices on the world market for super premium wines have doubled over the past 15 years. Nearly half of the growth occurred within the last two years. A combination of climbing expert scores and surging exports, especially to China, have led to an extended period of demand outstripping supply. These conditions look likely to persist.
Wine markets, collective reputation, industry leaders, alternative investments
Tor N. Tolhurst. 2019. "The Soaring Eagles: California’s Flagship Wines on Global Secondary Markets." ARE Update 22(4): 1-4. University of California Giannini Foundation of Agricultural Economics.