Establishing Supply Chain for an Innovation: The Case of Prepackaged Salad
James Lugg, Myung Eun Shim, and David Zilberman
The agrifood sector is subject to continuous innovations introduced by researchers or practitioners. Implementation of innovation requires a well-designed product supply chain that enables relentless innovation and meets consumer needs. Prepackaged salads are an important California-based innovation that utilize new technologies to design supply chains for new and improved products.
agricultural innovation, agricultural technologies, ready-to-eat salad, packaged lettuce
James Lugg, Myung Eun Shim, and David Zilberman. 2017. "Establishing Supply Chain for an Innovation: The Case of Prepackaged Salad." ARE Update 21(1): 5-8. University of California Giannini Foundation of Agricultural Economics.