Establishing Supply Chain for an Innovation: The Case of Prepackaged Salad

James Lugg, Myung Eun Shim, and David Zilberman

from ARE Update Vol. 21, No. 1, Sep/Oct, 2017

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Abstract

The agrifood sector is subject to continuous innovations introduced by researchers or practitioners. Implementation of innovation requires a well-designed product supply chain that enables relentless innovation and meets consumer needs. Prepackaged salads are an important California-based innovation that utilize new technologies to design supply chains for new and improved products.

Keywords

agricultural innovation, agricultural technologies, ready-to-eat salad, packaged lettuce

Citation

James Lugg, Myung Eun Shim, and David Zilberman. "Establishing Supply Chain for an Innovation: The Case of Prepackaged Salad." ARE Update 21(1)(2017):5-8. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2017/21/1/establishing-supply-chain-for-an-innovation-the-ca/