Old Dog, New Tricks: The Changing Role of California's Agricultural Marketing Organizations

Zoë Plakias

from ARE Update Vol. 17, No. 2, Nov/Dec, 2013

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Abstract

Agricultural marketing institutions in California and around the U.S. are evolving to meet changing grower needs. This article highlights some of the more recent changes in California marketing organizations and the economic concepts and industry factors that may be leading to these changes.

Keywords

Generic promotion, marketing orders, marketing agreements, blueberries, tree fruits, leafy greens

Citation

Zoë Plakias. "Old Dog, New Tricks: The Changing Role of California's Agricultural Marketing Organizations." ARE Update 17(2)(2013):4-7. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2013/17/2/old-dogs-new-tricks/