New Demand for an Old Food: The U.S. Demand for Olive Oil
Xiong, Bo, William Matthews, and Daniel Sumner
Olive oil consumption and imports have grown rapidly in the United States, tripling over two decades. Virgin oil accounts for much of the growth that is driven by higher incomes and changes in information about the role of olive oil in a healthy diet. Quantities consumed of particular types and import sources of olive oil are sensitive to relative prices.
Diet trends, food innovation, vegetable oil
Xiong, Bo, William Matthews, and Daniel Sumner. 2013. "New Demand for an Old Food: The U.S. Demand for Olive Oil." ARE Update 16(4): 9-11. University of California Giannini Foundation of Agricultural Economics.