Information Framing and Consumer Choices of Genetically Modified Food

Heiman, Amir and David Zilberman

from ARE Update Vol. 15, No. 3, Jan/Feb, 2012

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Abstract

This study focuses on the effects of framing information on perceptions and choices of genetically modified food. Information that is presented in a neutral, positive, or negative framing provokes different reactions and may change perceptions and choices. The effect of framing on judgment and choices is stronger when consumers are less knowledgeable, and their beliefs are not very strong. This study aims to show that even subtle manipulation of the information, which is done by the wording of a statement, can change the willingness to accept genetically modified food (GMF). Using experimental survey design, we studied the effects of subtle framing of information on perceptions and choices of GMFs that are not commercial and do not exist in the markets.

Keywords

food, genetically modified, information, framing

Citation

Heiman, Amir and David Zilberman. "Information Framing and Consumer Choices of Genetically Modified Food." ARE Update 15(3)(2012):9-11. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2012/15/3/information-framing-and-c/