Looking Forward: Imagining the Market For California Wine in 2030.
Lapsley, James T.
Per capita consumption is increasing in the United States as the demographic make-up of wine drinkers is changing. Sales will be higher in 2030, but costs in California and increased branding of bulk imports mean a higher share of wine may come from imports.
wine sales, markets, consumption
Lapsley, James T. 2010. "Looking Forward: Imagining the Market For California Wine in 2030." ARE Update 13(6): 12-15. University of California Giannini Foundation of Agricultural Economics.