Looking Forward: Imagining the Market For California Wine in 2030.

Lapsely, James T.

from ARE Update Vol. 13, No. 6, July/August, 2010 SPECIAL ISSUE The World Of Wine: Economic Issues and Outlook

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Abstract

Per capita consumption is increasing in the United States as the demographic make-up of wine drinkers is changing. Sales will be higher in 2030, but costs in California and increased branding of bulk imports mean a higher share of wine may come from imports.

Keywords

wine sales, markets, consumption

Citation

Lapsely, James T. "Looking Forward: Imagining the Market For California Wine in 2030." ARE Update 13(6)(2010):12-15. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2010/13/6/looking-forward-imagining/