Expert Opinion and the Demand for Wine

Hilger, James, Greg Rafert, and Sofia Villas Boas

from ARE Update Vol. 11, No. 6, July/Aug, 2008

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Abstract

We examine the impact of expert opinion on retail wine sales utilizing an experiment implemented on a national retail chain. A test store was selected to receive an expert-ranking label for selected wines. A comparable control store was also chosen. Sales effects of the ranking were examined and compared between test and control stores.

Keywords

retail wine sales, demand for wine, expert opinion

Citation

Hilger, James, Greg Rafert, and Sofia Villas Boas. "Expert Opinion and the Demand for Wine." ARE Update 11(6)(2008):5-7. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2008/11/6/expert-opinion-and-the-de/