Current Economic Trends in the California Wine Industry
Goodhue, Rachael E., Richard D. Green, Dale M. Heien, and Philip L. Martin.
California's wine industry continues to evolve. The number of wine grape growers is growing slowly but the number of wineries has doubled in the past decade. Like other food-sector firms, a combination of economic and marketing forces are encouraging wineries to be either small enough to sell most of their wine directly to consumers or large enough to have clout with distributors and retailers.
California wine industry, market trends
Goodhue, Rachael E., Richard D. Green, Dale M. Heien, and Philip L. Martin. 2008. "Current Economic Trends in the California Wine Industry." ARE Update 11(4): 2-6. University of California Giannini Foundation of Agricultural Economics.