Current Economic Trends in the California Wine Industry
Goodhue, Rachael E., Richard D. Green, Dale M. Heien, and Philip L. Martin.
from ARE Update Vol. 11, No. 4, March/April, 2008
View Article PDF: Current Economic Trends in the California Wine Industry
Abstract
California's wine industry continues to evolve. The number of wine grape growers is growing slowly but the number of wineries has doubled in the past decade. Like other food-sector firms, a combination of economic and marketing forces are encouraging wineries to be either small enough to sell most of their wine directly to consumers or large enough to have clout with distributors and retailers.
Keywords
California wine industry, market trends
Citation
Goodhue, Rachael E., Richard D. Green, Dale M. Heien, and Philip L. Martin. 2008. "Current Economic Trends in the California Wine Industry." ARE Update 11(4): 2-6. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/filer/file/1453327749/16773/