The USDA Organic Seal: What Is It Worth to the Consumer?
Kiesel, Kristin and Sofia B. Villas-Boas.
This research investigates consumer reactions to changes in information provision regarding organic production. Quantitative analyses focus on the implementation the National Organic Program and the unique nature of the fluid milk market. Our results suggest the appearance of the USDA organic seal on milk containers had an important effect on consumer milk purchasing choices and offer empirical support for the involvement of the USDA in developing uniform and standardized organic labeling guidelines.
USDA organic seal, labeling guidelines, national organic program, consumer choice
Kiesel, Kristin and Sofia B. Villas-Boas. 2007. "The USDA Organic Seal: What Is It Worth to the Consumer?" ARE Update 11(2): 5-8. University of California Giannini Foundation of Agricultural Economics.