Marketing a Mediterranean Diet: Some Issues and Opportunities

Carman, Hoy F

from ARE Update Vol. 10, No. 6, July/Aug, 2007

View Full Article PDF: Marketing a Mediterranean Diet: Some Issues and Opportunities

Abstract

The popular Mediterranean diet features many products that are produced extensively in California. Some California commodity groups are already emphasizing links to the diet through promotion and research efforts.

Keywords

Mediterranean, diet, health, nutrition, disease, pyramid,

Citation

Carman, Hoy F. "Marketing a Mediterranean Diet: Some Issues and Opportunities." ARE Update 10(6)(2007):5-8. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2007/10/6/marketing-a-mediterranean/