Marketing a Mediterranean Diet: Some Issues and Opportunities
Carman, Hoy F
The popular Mediterranean diet features many products that are produced extensively in California. Some California commodity groups are already emphasizing links to the diet through promotion and research efforts.
Mediterranean, diet, health, nutrition, disease, pyramid,
Carman, Hoy F. 2007. "Marketing a Mediterranean Diet: Some Issues and Opportunities." ARE Update 10(6): 5-8. University of California Giannini Foundation of Agricultural Economics.