Brand Loyalty and Gasoline Pricing in Sacramento
Thompson, Jennifer R
Retail gasoline prices are known to vary substantially among retail stations. Evidence from gasoline markets in Sacramento suggests that these price differences exist and persist because the marketing of supposed differences in branded gasoline is enough to split the “retail gasoline” market into two submarkets, each supporting a different price.
Retail gasoline prices, gasoline markets, brand loyalty
Thompson, Jennifer R. "Brand Loyalty and Gasoline Pricing in Sacramento."
ARE Update 10(6)(2007):9-11. University of California Giannini Foundation of Agricultural Economics.