Role of Direct Marketing in California
Hardesty, Shermain D
from ARE Update Vol. 10, No. 3, Jan/Feb, 2007
View Article PDF: Role of Direct Marketing in California
Abstract
Farmers' markets re-emerged after passage of the Farmer-to-Consumer Direct Marketing Act of 1976. This article investigates the benefits of direct marketing and the characteristics of producers who utilize this alternative marketing system, and provides an appraisal of its future prospects.
Keywords
farmer's market, direct marketing, consumer, producer
Citation
Hardesty, Shermain D. 2007. "Role of Direct Marketing in California." ARE Update 10(3): 5-8. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/filer/file/1453327746/16740/