Role of Direct Marketing in California
Hardesty, Shermain D
Farmers' markets re-emerged after passage of the Farmer-to-Consumer Direct Marketing Act of 1976. This article investigates the benefits of direct marketing and the characteristics of producers who utilize this alternative marketing system, and provides an appraisal of its future prospects.
farmer's market, direct marketing, consumer, producer
Hardesty, Shermain D. 2007. "Role of Direct Marketing in California." ARE Update 10(3): 5-8. University of California Giannini Foundation of Agricultural Economics.