What Exactly Are They Paying For? Explaining the Price Premium for Organic Fresh Produce
Onozaka, Yuko, David Bunch, and Douglas Larson
from ARE Update Vol. 9, No. 6, July/Aug, 2006
Abstract
This article investigates consumer preferences for organic fresh produce, and decomposes the organic price premium into some of the key attributes of organic products, using data from a survey of Sacramento-area households.
Keywords
organic, price premium, perception, benefit
Citation
Onozaka, Yuko, David Bunch, and Douglas Larson. 2006. "What Exactly Are They Paying For? Explaining the Price Premium for Organic Fresh Produce." ARE Update 9(6): 1-4. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/filer/file/1453327745/16727/