Sales and Brand Loyalty

Hunag, Rui, Jeffrey M. Perloff, and Sofia B. Villas-Boas

from ARE Update Vol. 8, No. 4, Mar/Apr, 2005

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Abstract

Consumers surprisingly exhibit little loyalty to either national brands or private labels for orange juice. Consumers also switch frequently between frozen and refrigerated orange juice. Switching is enhanced when stores hold frequent sales of orange juice products.

Keywords

loyal, switch, price, sale, brand

Citation

Hunag, Rui, Jeffrey M. Perloff, and Sofia B. Villas-Boas. "Sales and Brand Loyalty." ARE Update 8(4)(2005):6-7. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2005/8/4/sales-and-brand-loyalty/