Religion, Religiosity, Lifestyles and Food Consumption
Heiman, Amir, David Just, Bruce McWilliams, and David Zilberman
This paper is based on data from Israel showing that beliefs, lifestyle and ability to cook affect food consumption patterns. The intensity of belief is especially important, and more devout followers present unique market opportunities. Time-constrained consumers will pay for extra convenience. Food marketers should know their consumers' beliefs and constraints.
Israel, religion, consumption, belief, market, purchase
Heiman, Amir, David Just, Bruce McWilliams, and David Zilberman. 2004. "Religion, Religiosity, Lifestyles and Food Consumption." ARE Update 8(2): 9-11. University of California Giannini Foundation of Agricultural Economics.