Prices,Volumes and Promotions in the Fresh Strawberry Market

Jiang, Jessica Z. and Rachael E.Goodhue

from ARE Update Vol. 6, No. 3, Jan/Feb, 2003

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Abstract

Retailers prefer to promote fruits during their peak seasons. For strawberries, production and promotion peak in April and May. To increase demand for still-substantial strawberry volumes later in the season, the strawberry industry may wish to encourage joint promotions with other fruits.

Keywords

retailer, strawberry, production, promotion, volume, season, joint promotion, peak, sale, price

Citation

Jiang, Jessica Z. and Rachael E.Goodhue. "Prices,Volumes and Promotions in the Fresh Strawberry Market." ARE Update 6(3)(2003):9-11. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2003/6/3/pricesvolumes-and-promoti/