Grocery Retailer Pricing and Its Effects on Producers: Evidence for California Fresh Produce

Sexton, Richard J., James A. Chalfant, Humei Wang and Mingxia Zhang

from ARE Update Vol. 5, No. 5, May/June, 2002

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Abstract

Retailers are becoming the dominant players in the food marketing chain. This study examines retailers' pricing practices for some major California produce commodities, and concludes that, on balance, retailers' pricing strategies are not good news for grower-shippers.

Keywords

retailer, grower, shipper, California, price, market, consumer, farm-retail price

Citation

Sexton, Richard J., James A. Chalfant, Humei Wang and Mingxia Zhang. "Grocery Retailer Pricing and Its Effects on Producers: Evidence for California Fresh Produce." ARE Update 5(5)(2002):1-2. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2002/5/5/grocery-retailer-pricing/