Grocery Retailer Pricing and Its Effects on Producers: Evidence for California Fresh Produce
Sexton, Richard J., James A. Chalfant, Humei Wang and Mingxia Zhang
from ARE Update Vol. 5, No. 5, May/June, 2002
Abstract
Retailers are becoming the dominant players in the food marketing chain. This study examines retailers' pricing practices for some major California produce commodities, and concludes that, on balance, retailers' pricing strategies are not good news for grower-shippers.
Keywords
retailer, grower, shipper, California, price, market, consumer, farm-retail price
Citation
Sexton, Richard J., James A. Chalfant, Humei Wang and Mingxia Zhang. 2002. "Grocery Retailer Pricing and Its Effects on Producers: Evidence for California Fresh Produce." ARE Update 5(5): 1-2. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/filer/file/1453327731/16615/