The California Prune Board's Promotion Program: An Abstract
Alston, Julian M., H. F. Carman, J. A. Chalfant, J. M. Crespi, R. J. Sexton and R. S. Venner
from ARE Update Vol. 3, No. 2, Winter, 2000
View Article PDF: The California Prune Board's Promotion Program: An Abstract
Keywords
prune demand, market, Sunsweet, advertising, benefit-cost ratio, returns
Citation
Alston, Julian M., H. F. Carman, J. A. Chalfant, J. M. Crespi, R. J. Sexton and R. S. Venner. 2000. "The California Prune Board's Promotion Program: An Abstract." ARE Update 3(2): 9. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/filer/file/1453327773/16984/