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The California Prune Board's Promotion Program: An Abstract

Alston, Julian M., H. F. Carman, J. A. Chalfant, J. M. Crespi, R. J. Sexton and R. S. Venner

from ARE Update Vol. 3, No. 2, Winter, 2000

View Article PDF: The California Prune Board's Promotion Program: An Abstract

Keywords

prune demand, market, Sunsweet, advertising, benefit-cost ratio, returns

Citation

Alston, Julian M., H. F. Carman, J. A. Chalfant, J. M. Crespi, R. J. Sexton and R. S. Venner. 2000. "The California Prune Board's Promotion Program: An Abstract." ARE Update 3(2): 9. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/filer/file/1453327773/16984/