The California Prune Board's Promotion Program: An Abstract

Alston, Julian M., H. F. Carman, J. A. Chalfant, J. M. Crespi, R. J. Sexton and R. S. Venner

from ARE Update Vol. 3, No. 2, Winter, 2000

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Keywords

prune demand, market, Sunsweet, advertising, benefit-cost ratio, returns

Citation

Alston, Julian M., H. F. Carman, J. A. Chalfant, J. M. Crespi, R. J. Sexton and R. S. Venner. "The California Prune Board's Promotion Program: An Abstract." ARE Update 3(2)(2000):9. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/publications/are-update/issues/2000/3/2/the-california-prune-boar/