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Have Expenditures to Advertise California Almonds Been Effective?

Crespi, John M. and Richard J. Sexton

from ARE Update Vol. 3, No. 2, Winter, 2000

View Article PDF: Have Expenditures to Advertise California Almonds Been Effective?

Keywords

almond marketing order, almond promotion, supply and demand, market, consumption, price, Almond Board, Blue Diamond Growers, advertising, benefit-cost ratio, analysis, elasticity of demand, returns, producer profits

Citation

Crespi, John M. and Richard J. Sexton. 2000. "Have Expenditures to Advertise California Almonds Been Effective?" ARE Update 3(2): 1-2. University of California Giannini Foundation of Agricultural Economics.
https://giannini.ucop.edu/filer/file/1453327773/16984/