Can Improved Market Information Benefit Both Producers and Consumers? Evidence from the Hass Avocado Board's Internet Information Program

Carman, Hoy F., Lan Li, and Richard J.Sexton

from ARE Update Vol. 13, No. 4, Mar/Apr, 2010

View Full Article PDF: Can Improved Market Information Benefit Both Producers and Consumers? Evidence from the Hass Avocado Board's Internet Information Program

Abstract

We estimate benefits to consumers and avocado producers of the Hass Avocado Board's market-information program. Evidence suggests that the program stabilized shipping point prices, reduced the farm-retail marketing margin, and conferred benefits to both consumers and producers.

Keywords

Avocado Board market information program, prices

Citation

Carman, Hoy F., Lan Li, and Richard J.Sexton. "Can Improved Market Information Benefit Both Producers and Consumers? Evidence from the Hass Avocado Board's Internet Information Program." ARE Update 13(4)(2010):5-8. University of California Giannini Foundation of Agricultural Economics.
http://giannini.ucop.edu/publications/are-update/issues/2010/13/4/can-improved-market-infor/