What Exactly Are They Paying For? Explaining the Price Premium for Organic Fresh Produce

Onozaka, Yuko, David Bunch, and Douglas Larson

from ARE Update Vol. 9, No. 6, July/Aug, 2006

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Abstract

This article investigates consumer preferences for organic fresh produce, and decomposes the organic price premium into some of the key attributes of organic products, using data from a survey of Sacramento-area households.

Keywords

organic, price premium, perception, benefit

Citation

Onozaka, Yuko, David Bunch, and Douglas Larson. "What Exactly Are They Paying For? Explaining the Price Premium for Organic Fresh Produce." ARE Update 9(6)(2006):1-4. University of California Giannini Foundation of Agricultural Economics.
http://giannini.ucop.edu/publications/are-update/issues/2006/9/6/what-exactly-are-they-pay/